
Brief: Create a PR moment for Liquid Death that highlights their anti-plastic pollution, pro-Earth stance.
Liquid Death drinkers love extreme measures but may feel powerless against climate change because politicians and corporations make all the decisions.
Liquid Death will hold pro-plastic lobbying politicians accountable for their crimes against the people and the earth by having their mascot, The Thirst Executioner, perform public “executions” to political look-alikes.


